Jack Andrew Cribb

Specialist areas

  • Content Creation
  • Climate Communications
  • Digital Marketing
  • Environmental Policy

Qualifications

  • BA, First Class Honours, English Literature & Creative Writing - Lancaster University
  • MSc, Merit, Environmental Technology - Imperial College London
  • Content Marketing - HubSpot Academy
  • Contextual Marketing - HubSpot Academy
  • Marketing Communications Planning - CIM

Jack Andrew Cribb

In a nutshell, tell us about yourself.

I’m from the north of England, an often wet and beautiful place. I spent large parts of my childhood and teenage years walking through fields, traversing streams, and hiking mountains. Not much has changed. While my love for stories led me to a degree in Literature & Creative Writing, my passion for environmental protection altered my life path, resulting in a Master’s degree in Environmental Technology, and a position here at E Co. I like to focus on the idea of narrative and world-building when approaching our work here. How can we tell the story of climate change? How can we centre the vulnerable characters? How can I write about this in under 240 characters? This is a niche in the environmental world and I’m happy to exist within it. 

What’s the best holiday you’ve ever had? 

In December 2023, I was able to take a train from Chicago to San Francisco. It revealed a country beyond the media descriptions – A vast, beautiful land filled with countless biomes. Snow-capped mountains in Colorado, sun-stained rock in Utah, and countless forests in Sierra Nevada. I finished the trip with a visit to see giant redwoods and sequoias in California, which was a quasi-religious experience. I’m slightly obsessed with those trees now.

How would you like to be remembered?

As someone who chased skills and experiences. I’m a bit of a jack-of-all-trades, master of none. I’m naturally indecisive, which is a blessing and a curse – meaning I’ve tried a lot of new things but rarely stuck at them. For example, I paint, write, and taught myself to tattoo. 

How do you like to spend your weekends?

A slow morning. A good book. A meaningless walk. A good conversation. A wine bar or a beer garden. A hike in the rain or in the sun. Mountains, mountains, mountains. A dinner party. Simple things.