E Co. bites: What does deeper thinking mean to you? (Dr Jasmine Hyman)

1 June 2020, Category: All insights, E Co. bites, Tags: , ,

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Speaker: Dr Jasmine Hyman

Question: What does deeper thinking mean to you?

Before I started working here, I didn’t fully understand what E Co’s deeper thinking meant! Grant and I went on a walk once and his answer sparked a conversation on iterative learning which made me want to join E Co.

One aspect of deeper thinking at E Co. means we start relationships, projects, any type of endeavor with the assumption that nobody quite knows where we’re trying to go. So if we get an assignment, we send out a draft to the client really early in the process so that they can have a look and we can rehash it and critique it and send it back. And then we take those inputs and send off another draft, again, way ahead of deadline. And in this way, the back and forth with the edits and conversations, the final product gets tailored to something that better reflects all of our thinking on the matter.

The final project design is a reflection of a thinking process that we all engaged in together. It feels more like working in an academic lab and it is certainly not a paper-pushing exercise — we’re seeking seminar style engagement with our colleagues and that makes the work more fun. It really stays interesting.

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